For a fitness group or club, there is little better to offer your clientele than a fitness boot camp. Not only is it profitable but it’s also open to a huge variety of clients who are looking to improve their fitness levels through hard work.
Boot camps tend to appeal to quite wide audiences, and are also very effective – and have been proven as such. Usually based on the kind of training received when one signs up for the military, they can be a great way for a gym or health club to make additional money and bring in new clients.
Although boot camps aren’t a particularly new idea, they’re still popular because they can work very well but they are also quite sociable. People who are put off by the idea of signing on with a personal trainer might be more inclined toward a group class, where the pressure is taken off them and they can try out something different.
For gyms, it just makes sense to have a boot camp programme. Even compared with more normal elements of the gym experience like weight-lifting, spinning and treadmills, they can earn a lot of money for the business. This is largely because a large number of people can be brought in with just one instructor and with virtually no other overheads.
The fact that many people can come to one lesson means that the trainer can more efficiently use their time, especially when an hour class could have anywhere between ten and fifty people in attendance. This also translates to costing less for each person, which keeps them happy and doesn’t exclude those who are less well-off. For example, if you had twenty attendees paying £10 each to get in, that’s £200 earned in an hour. It would take a lot of training to charge that much for a personal training session.
They are also convenient because they need no specific equipment, meaning the lessons can be taught absolutely anywhere, which cuts down massively on the overheads. They can be held in parks, community centres, garages or gyms, although if you own a studio space already this could be a great venue for the boot camp sessions.
The cost is even lower, because no equipment is needed. The vast majority of exercises performed require no additional equipment, and it would be very simple to run things as such. Some trainers prefer to involve props such as resistance bands, but these can be loaned out again and again, or clients could be asked to bring them in.
In terms of clients, there are two main reasons why they would keep coming back – and those are that it’s fun, and also effective as exercise.
Most boot camp attendees are looking to get fit by burning some calories – and they’re in exactly the right place. Not everyone has the time to exercise every day so instead they cram a week’s worth of workout into just an hour session. But because boot camp sessions are so intense, they can make up for a lot of exercise, and encourage your body to continue to burn calories throughout the rest of the day.
They are also very adept at working out different parts of the body. The exercises involved are ones that tone all over the body, and very quickly. But entirely aside from the workout element, people keep coming back to boot camps because they’re fun and sociable!
Sure you could watch a workout video, but it isn’t personal involvement, and the person on the video can’t tell if you’re doing something wrong. Not only do bootcamps provide people with personalised motivation, but they can also instruct people on how best to exercise.
But then of course there is also the social aspect. Exercising in a group means that you can motivate and encourage each other, just like in the army. Whether attendees prefer to help or compete against each other, some form of comparison is usually quite helpful. Often lasting friendships will emerge in classes, which is a lovely thing to see.